The task
Create an app for training anywhere. The format is short, equipment-free workouts for those who don't have time for full-fledged workouts.
Solution
I conducted an audience analysis, created target audience profiles, and formulated a JTBD for each. Based on the analysis and user story, I created a user flow, wireframes, and an interactive prototype, which was tested by a focus group for usability. I also created a design system (tokens, components) and an intuitive design with familiar interaction patterns.
Result
The result is a convenient app that puts workouts at your fingertips and allows you to exercise in any free moment.

After a test run, it became clear that the app lacked a competitive effect, so I implemented a regular workout challenge for all users.

The task
Create a user-friendly web platform for training and increase retention
Solution
Based on audience analysis, I developed a prototype with all the functionality the user needed. After the launch, I refined the interface based on user requests: I added instructions for displaying videos on TV, a chat button, and the ability to set goals and track progress to maintain motivation.
Result
Users became more interested in their activities and their activity and retention increased.

The task
The goal is to create a taxi aggregator that allows people to choose the most convenient and affordable travel options in a single app.
Solution
I conducted an audience analysis, created target audience profiles, and formulated a JTBD for each. Based on this and the user story, I created a user flow, wireframes, and an interactive prototype, which was tested by a focus group for usability. I also created a design system (tokens, components) and an intuitive design with familiar interaction patterns.
Result
The result is a user-friendly and intuitive app. The logic is well thought out, resulting in high user satisfaction.

The task
To create a modern website with a focus on medicine and a contemporary approach.
Solution
For the design, I chose emerald green, which symbolizes health, nature, and healing, while the bright lime green shade conveys technological advancement. The entire design was built primarily on graphic elements that represent cell division, or the regeneration process.

The task
To create a modern website with a focus on medicine and a contemporary approach.
Solution
I chose blue, which conveys a sense of movement and isn't used by competitors. The design conveyed the friendly attitude of the staff and doctors using delicate colors; freedom and joy of pain-free living through photographs of happy people; and the innovativeness and modernity of the center and its methods through the use of shapes and gradients.

The task
Create a website for a new dental clinic in St. Petersburg that will stand out from the crowd. The website should convey the clinic's unique approach.
Solution
The website was meant to evoke feelings of warmth and care. So, I used warm colors, emotional copywriting in the headlines and body copy, and created a photo shoot brief to ensure the photos would fit the design and convey the same mood.

The task
The website should convey the atmosphere and work towards the brand's image and recognition.
Solution
I used the brand's colors to enhance website recognition. I wrote copy that conveyed the salon's emotions and approach. I designed the website in a minimalist, airy style, as befits the premium segment, and added numerous photos to convey the atmosphere.

As a result, the website stands out from its competitors in St. Petersburg and appeals to its target audience.

The task
Redesign the website to increase conversion. The website should convey the desired emotions and reflect the club's mission.
Solution
I wrote texts that hit the audience's nerves and also added more emotion and motivational actions. For the design, I chose an interface style. It looks user-friendly and also references app interfaces, which is appropriate for an online product. I added dynamism with video, two-tone headers, and graphic elements.

The task
Create a landing page for a stylist targeting premium clients.
Solution
In the design, I decided to combine a clean font with handwritten elements, adding bright accents, but not too many, as the photographs also serve as accents. I chose more muted and neutral tones of gray and orange to avoid overwhelming the photos and add a touch of sophistication to the website.

The task
Create a vibrant and emotional landing page for selling club memberships.
Solution
The design is built on an interface style that conveys a soft mood and a modern approach. I added interactive elements and switches to make the user experience engaging. I also created handwritten cues that bring the design to life.

The task
Create a discreet and premium corporate website for custom-made suits.
Solution
In the design, I took cues from popular luxury brands and incorporated their techniques: large photos, minimalist design, and clean fonts. These techniques immediately make the website feel premium and evoke the desired emotions and audience.

The task
Create a premium online store.
Solution
I kept the design minimalist, as the site is focused on premium lines and needed to emphasize the product.